For companies
This page is to provide information for companies wishing to participate in the festival.
- Submission form
- Financial models
- Venue specifications
- Festival technical specifications
- Promo images
Submission form
The 2023 festival application form is now open! Submissions are open until Tuesday, 1st November 2022
Financial models
For the festival, participating companies pay an up-front fee of £100 per-performance, and in return get 100% of ticket sales for those shows. The participation fee helps cover festival expenses, promotions, and programme printing. You are of course welcome to do any of your own additional promotional activity, too.
Ticket pricing is up to you, but between £10 and £15 is pretty standard. 100% of the box office is paid to the company, minus any fees charged by the online ticketing provider.
What you charge can of course influence how many tickets you sell, for better or worse, and how much you can potentially make on a show. Here we’ve worked out some examples of how a two performance run might work out for you at different ticket price bands:
| Advertised cost | 100% Sell out 51 tickets x 2 shows |
50% sold 25 tickets x 2 shows |
less festival fee for 2 shows | profit at 100% | profit at 50% |
|---|---|---|---|---|---|
| £10.00 | £1020 | £500 | -£200.00 | £820 | £300 |
| £11.00 | £1122 | £550 | -£200.00 | £922 | £350 |
| £12.50 | £1275 | £625 | -£200.00 | £1075 | £425 |
| £14.00 | £1428 | £700 | -£200.00 | £1228 | £500 |
| £15.00 | £1530 | £750 | -£200.00 | £1330 | £550 |
Venue information
The Drayton Arms is a 51-seat venue above an iconic pub on Old Brompton Road in South Kensington
https://www.thedraytonarmstheatre.co.uk/
Festival technical specifications
The festival will work with a single lighting rig, with some limited opportunity for recolouring or refocusing of specials. Any adjustments to the rig must be able to be done within your allocated pre-show get-in time, and restored during your get-out.
More detail will be available closer to the festival itself.
Promotional images
All posters and flyers must include both the festival and venue logos.
Click to download full-size versions of logos suitable for print.
Festival logo – white
Festival logo – black