- Submission form
- Financial models
- Venue specifications
- Festival technical specifications
- Promo images
The 2020 festival application form is now open! Submissions are open until Sunday, February 16, 2020.
For the festival, participating companies pay an up-front fee of £100 per-performance, and in return get 100% of ticket sales for those shows. The participation fee helps cover festival expenses, promotions, and programme printing. You are of course welcome to do any of your own additional promotional activity, too.
Ticket pricing is up to you, but between £10 and £15 is pretty standard. 100% of the box office is paid to the company, minus any fees charged by the online ticketing provider.
What you charge can of course influence how many tickets you sell, for better or worse, and how much you can potentially make on a show. Here we’ve worked out some examples of how a two performance run might work out for you at different ticket price bands:
|Advertised cost||100% Sell out
x 2 shows
x 2 shows
|less festival fee for 2 shows||profit at 100%||profit at 50%|
Please note that our contract with the Drayton Arms mandates a minimum audience per night, and additional fees may apply for very-poorly attended events. Specifics will be included in your festival participation contract.
Note, too, that in the history of the festival this has never been an issue…
The Drayton Arms is a 51-seat venue above an iconic pub on Old Brompton Road in South Kensington
Festival technical specifications
The festival will work with a single lighting rig, with some limited opportunity for recoloring or refocusing of specials. Any adjustments to the rig must be able to be done within your allocated pre-show get-in time, and restored during your get-out.
More detail will be available closer to the festival itself.
All posters and flyers must include both the festival and venue logos.
Click to download full-size versions of logos suitable for print.