For companies

This page is to provide information for companies wishing to participate in the festival.

Submission form

The 2020 festival application form is now open! Submissions are open until Sunday, February 16, 2020.

Financial models

For the festival, participating companies pay an up-front fee of £100 per-performance, and in return get 100% of ticket sales for those shows. The participation fee helps cover festival expenses, promotions, and programme printing. You are of course welcome to do any of your own additional promotional activity, too.

Ticket pricing is up to you, but between £10 and £15 is pretty standard. 100% of the box office is paid to the company, minus any fees charged by the online ticketing provider.

What you charge can of course influence how many tickets you sell, for better or worse, and how much you can potentially make on a show. Here we’ve worked out some examples of how a two performance run might work out for you at different ticket price bands:

Advertised cost 100% Sell out
51 tickets
x 2 shows
50% sold
25 tickets
x 2 shows
less festival fee for 2 shows profit at 100% profit at 50%
£10.00 £1020 £500 -£200.00 £820 £300
£11.00 £1122 £550 -£200.00 £922 £350
£12.50 £1275 £625 -£200.00 £1075 £425
£14.00 £1428 £700 -£200.00 £1228 £500
£15.00 £1530 £750 -£200.00 £1330 £550

Please note that our contract with the Drayton Arms mandates a minimum audience per night, and additional fees may apply for very-poorly attended events. Specifics will be included in your festival participation contract.

Note, too, that in the history of the festival this has never been an issue…

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Venue information

The Drayton Arms is a 51-seat venue above an iconic pub on Old Brompton Road in South Kensington
https://www.thedraytonarmstheatre.co.uk/

Festival technical specifications

The festival will work with a single lighting rig, with some limited opportunity for recoloring or refocusing of specials. Any adjustments to the rig must be able to be done within your allocated pre-show get-in time, and restored during your get-out.

More detail will be available closer to the festival itself.

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Promotional images

All posters and flyers must include both the festival and venue logos.

Click to download full-size versions of logos suitable for print.

Festival logo – white

Festival logo – black